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Planning
means to increase the success probabilities of the business by focusing on
five areas in which not all owners and managers of small and medium size
companies have into account.
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Realism: It is easy to be optimistic in exess with a new idea.
Planning allows to analize a future vision that could no be afford by the
facts.
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External help: Planning allows to recognize areas in which external
help, collaboration, guideness or advise can be needed to success the
business.
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Recognize the changes: The world is changing all the time and this is
normal. The markets, the consumers, the technology, the clients, the general
enviroment of the business, etc, are changing permanently. Understand,
recognize and anticipate this changes is fundamental for the business
success. Although the planning does not predict changes by itself, helps to
recognize and to have them into account to adecuate the business strategy.
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Balanced growth: Planning anables to forsee capital needs to grow and
develop the business and ensure that the resourses will be available when
are needed.
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Results oriented: A detailed Business Plan allows monitoring results
versus the expected objectives of the plan and run the business under
control without loosing the compas.
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